Birmingham based art organisation, EC-Arts, is back with its latest project aimed at challenging the perceptions of built up spaces by turning the everyday into the extraordinary. 48Sheet will seek to redefine the notion of advertising throughout Birmingham’s bustling landscape, by turning its plethora of billboards into urban canvas’s, allowing numerous world renown artists to challenge the theme of ‘cultural curiosity.’
The project promises to be a visual spectacle of contemporary art in unconventional spaces, bringing art out of the galleries and to the masses. Artists involved in 48Sheet include renowned conceptual artists Xu Zhen of Shanghai, the MadeIn Collective and New Delhi’s art collective Rags Media.
International artists Madeln Company (Shanghai) and Raqs Media Collective (Delhi), famous for their innovative and inspiring artwork, have been selected to create new work for 45 billboards by the Fourth Guangzhou Triennial Co-Curators and 48Sheet project partners Jonathan Watkins, Director of the Ikon Gallery and Dr Jiang Jiehong, Director of Centre for Chinese Visual Arts and Birmingham Institute of Art & Design.
The billboards in the project have been specifically chosen to create ‘clusters’ of advertising free areas, which will be accompanied by an online map, GPS Google mapping and a printed version that can be used to navigate the works of art on display.
With this years event guaranteed to be bigger and better, drawing in a host of international talent and turning Birmingham’s billboards into an urban gallery, 48Sheet promises to be an inspirational project that redefines the concept of conventional art.
Head to the website for locations, maps and participating artists.
Words: Lee Hall