The store describes its style as ‘fun, fast fashion’, so expect on-trend but wearable clothes at high-street prices. Model Amber Le Bon (eldest daughter of the achingly beautiful Le Bon clan), will be fronting the store’s UK launch, and is thrilled to be working with the brand, saying “Whenever I’m in the USA I always make time to visit their stores and I know how excited fashion fans in the UK are to have Forever 21 coming here.”
The American store will provide accessible fashion for men, women and children, including a plus-sized line, and a variety of apparel and accessories. With new merchandise being delivered daily, the store promises a ‘fresh injection of fashion at every visit’.
Forever 21 has over 460 stores worldwide, so it’s high time that the UK got a slice of the fashion action. The Birmingham store will occupy a large shop floor, spanning two levels of the Bullring shopping centre. Forever fanatics from the UK will also be able to shop online from the Forever 21 website. MJ