The ‘pop up’ shop phenomenon has really taken the West Midlands by storm over the last few months and tonight another is launching at The Custard Factory on Gibb Street, Digbeth. Pioneering typographer, sleeve designer and artist Swifty will be setting up shop from Friday 11 December selling original prints, T-shirts, skateboards, stickers and lots more.
The Pop Shop is being brought to Birmingham by Sauce Gallery and Punch Records and will feature Swifty’s Newsagents installation – a life size shop front that is partly inspired by Peter Blake’s ‘Toy Shop’ and the artist’s fond memories of a local village newsagent in Lancashire. The Shop will also be home to the A-Z of Swifty Show, including pieces based around everything from Action Man to Zebedee from the Magic Roundabout.
Swifty’s career has taken him from training at iconic magazine The Face under Neville Brody to working at Arena and the as art editor at the remarkable Straight No Chaser where he drove the creative style that went on to embody the magazine as a whole.
The Pop Shop will be open to the public at the Sauce Gallery, 5 The Custard Factory, Gibb Street, Digbeth from 11th December to 10th January 2009.